1. Introduction and scope
This Privacy Notice explains how Automated Messaging Systems Ltd, trading as AMS (“we”, “us”, “our”), collects and uses personal data when you visit or interact with this website.
This notice applies only to personal data collected through this marketing website and related sales and marketing activities, such as website enquiries, analytics, and marketing communications.
It does not apply to personal data processed within AMS cloud-based software services, customer portals, or other systems operated by AMS as part of its SaaS offerings. Personal data processed within those services is governed by separate contractual and privacy arrangements between AMS and its customers.
2. Who we are
Automated Messaging Systems Ltd, trading as AMS, is a UK-based software provider delivering secure cloud-based solutions to organisations across the public and private sectors.
Data controller (for this website):
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Automated Messaging Systems Ltd (trading as AMS)
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Registered office: Unit 1, St Stephens Court, 15-17 St Stephens Road, Bournemouth, BH2 6LA
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Company number: 02691299
Contact email:
3. Personal data we collect
We may collect the following personal data through this website.
a) Information you provide to us
When you submit an enquiry or complete a form, we may collect:
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Name
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Email address
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Organisation
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Job title
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Telephone number (if provided)
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The content of your enquiry or message
b) Website usage data
When you visit the website, we may collect information about how the website is used, including:
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Pages visited
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Time and date of visits
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Browser and device information
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IP address (typically truncated or pseudonymised)
This information is collected using cookies and analytics tools, where consent is provided.
4. How we use your personal data
We use personal data collected through this website for the following purposes:
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To respond to enquiries and requests
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To provide information about our products and services
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To manage sales and marketing activities
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To improve the performance and usability of the website
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To maintain the security of the website
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To comply with legal and regulatory obligations
5. Legal bases for processing
Under UK GDPR, we rely on the following lawful bases:
Legitimate interests:
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To respond to business enquiries, manage B2B relationships, and improve our website, where these interests are not overridden by your rights and freedoms.
Consent:
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Where required by law, including for marketing communications and the use of non-essential cookies and analytics technologies.
You may withdraw consent at any time.
6. Marketing communications
Where required by law, we will only send marketing communications where you have provided consent.
You can opt out of marketing communications at any time by:
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Using the unsubscribe link in our emails, or
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Contacting us using the details provided in this notice.
7. Cookies and analytics
This website uses cookies and similar technologies to ensure the website functions correctly and, where consent is provided, to analyse website usage and support our sales and marketing activities.
Cookies are small text files stored on your device when you visit a website. Some cookies are essential for the operation of the website, while others help us improve the website and understand how visitors interact with it.
We use the following categories of cookies and technologies:
Essential cookies
- Required for core website functionality, security, and user preferences.
- These cookies cannot be disabled through our cookie banner as the website may not function correctly without them.
Analytics and performance cookies
- Used to collect information about how visitors use the website, such as pages visited and how users navigate the site.
- This helps us improve website performance, usability, and content.
- We use Google Analytics and HubSpot analytics technologies for these purposes.
Marketing and tracking technologies
- HubSpot may use cookies or similar technologies to support marketing functionality, such as form submissions, campaign tracking, and understanding engagement with our website and communications.
Non-essential cookies and analytics technologies are used only where you have provided consent through our cookie banner.
When you first visit the website, you will be presented with a cookie banner allowing you to accept or decline non-essential cookies. If you decline, a cookie will be stored in your browser to remember your preference.
You can also manage or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the website.
Further information about how Google and HubSpot use data can be found on their respective websites:
8. Third-party service providers
We use trusted third-party providers to support the operation of this website, including:
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HubSpot – website hosting, forms, CRM, and analytics
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Google – website analytics services
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Freshdesk – customer support ticketing platform (accessed via an external link)
When you follow a link to the Freshdesk support portal, your interaction with that platform is governed by the privacy information provided within Freshdesk. AMS remains responsible for personal data submitted to us in connection with support enquiries.
All third-party providers are required to protect personal data in accordance with applicable data protection laws.
9. International data transfers
Some of our service providers may process personal data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place in accordance with UK data protection law to protect personal data.
10. Data retention
We retain personal data collected through this website only for as long as necessary to fulfil the purposes described in this notice, including:
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Responding to enquiries
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Managing ongoing business relationships
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Meeting legal or regulatory requirements
Retention periods are reviewed periodically.
11. Your data protection rights
Under UK GDPR, you have the right to:
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Access your personal data
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Request correction of inaccurate or incomplete data
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Request erasure of your data
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Restrict or object to processing
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Withdraw consent at any time (where consent applies)
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Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, please contact us using the details below.
12. Contact us
If you have any questions about this Privacy Notice or how we handle personal data, please contact:
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Email: dp@ams-ltd.com
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Postal address: Unit 1, St Stephens Court, 15-17 St Stephens Road, Bournemouth, BH2 6LA
13. Changes to this Privacy Notice
We may update this Privacy Notice from time to time. The latest version will always be available on this website.