Privacy Policy

1. Introduction and scope

This Privacy Notice explains how Automated Messaging Systems Ltd, trading as AMS (“we”, “us”, “our”), collects and uses personal data when you visit or interact with this website.

This notice applies only to personal data collected through this marketing website and related sales and marketing activities, such as website enquiries, analytics, and marketing communications.

It does not apply to personal data processed within AMS cloud-based software services, customer portals, or other systems operated by AMS as part of its SaaS offerings. Personal data processed within those services is governed by separate contractual and privacy arrangements between AMS and its customers.

2. Who we are

Automated Messaging Systems Ltd, trading as AMS, is a UK-based software provider delivering secure cloud-based solutions to organisations across the public and private sectors.

Data controller (for this website):

  • Automated Messaging Systems Ltd (trading as AMS)

  • Registered office: Unit 1, St Stephens Court, 15-17 St Stephens Road, Bournemouth, BH2 6LA

  • Company number: 02691299

Contact email:

3. Personal data we collect

We may collect the following personal data through this website.

a) Information you provide to us

When you submit an enquiry or complete a form, we may collect:

  • Name

  • Email address

  • Organisation

  • Job title

  • Telephone number (if provided)

  • The content of your enquiry or message

b) Website usage data

When you visit the website, we may collect information about how the website is used, including:

  • Pages visited

  • Time and date of visits

  • Browser and device information

  • IP address (typically truncated or pseudonymised)

This information is collected using cookies and analytics tools, where consent is provided. 

4. How we use your personal data

We use personal data collected through this website for the following purposes:

  • To respond to enquiries and requests

  • To provide information about our products and services

  • To manage sales and marketing activities

  • To improve the performance and usability of the website

  • To maintain the security of the website

  • To comply with legal and regulatory obligations

5. Legal bases for processing

Under UK GDPR, we rely on the following lawful bases:

Legitimate interests:

  • To respond to business enquiries, manage B2B relationships, and improve our website, where these interests are not overridden by your rights and freedoms.

Consent:

  • Where required by law, including for marketing communications and the use of non-essential cookies and analytics technologies.

You may withdraw consent at any time. 

6. Marketing communications

Where required by law, we will only send marketing communications where you have provided consent.

You can opt out of marketing communications at any time by:

  • Using the unsubscribe link in our emails, or

  • Contacting us using the details provided in this notice.

7. Cookies and analytics

This website uses cookies and similar technologies to ensure it functions correctly and, where consent is provided, to analyse website usage and support our marketing activities.

We use:

  • HubSpot for website hosting, forms, CRM, and analytics functionality

  • Google Analytics to understand how visitors use the website

Non-essential cookies are used only where you have provided consent.

Further information about the cookies used, their purpose, and how to manage your preferences is available in our Cookie Policy, which is accessible via the website footer and cookie banner.

8. Third-party service providers

We use trusted third-party providers to support the operation of this website, including:

  • HubSpot – website hosting, forms, CRM, and analytics

  • Google – website analytics services

  • Freshdesk – customer support ticketing platform (accessed via an external link)

When you follow a link to the Freshdesk support portal, your interaction with that platform is governed by the privacy information provided within Freshdesk. AMS remains responsible for personal data submitted to us in connection with support enquiries.

All third-party providers are required to protect personal data in accordance with applicable data protection laws.

9. International data transfers

Some of our service providers may process personal data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place in accordance with UK data protection law to protect personal data.

10. Data retention

We retain personal data collected through this website only for as long as necessary to fulfil the purposes described in this notice, including:

  • Responding to enquiries

  • Managing ongoing business relationships

  • Meeting legal or regulatory requirements

Retention periods are reviewed periodically.

11. Your data protection rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate or incomplete data

  • Request erasure of your data

  • Restrict or object to processing

  • Withdraw consent at any time (where consent applies)

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us using the details below.

12. Contact us

If you have any questions about this Privacy Notice or how we handle personal data, please contact:

  • Email: dp@ams-ltd.com

  • Postal address: Unit 1, St Stephens Court, 15-17 St Stephens Road, Bournemouth, BH2 6LA

13. Changes to this Privacy Notice

We may update this Privacy Notice from time to time. The latest version will always be available on this website.